FINDING AND SHARING YOUR UNIQUE STORIES SO FAMILIES CAN DISCOVER YOU.
EDUCATION
Education is a springboard for bright futures, empowering students with knowledge and experiences.
From preschools to Montessori, public schools to independent schools, trade schools to colleges, there are unique stories to be told at each stage of the education lifecycle. How these stories are crafted and shared can make an impact on enrollment, fundraising, and brand perception, but it can be difficult to focus on developing narratives while dealing with the day-to-day.
You've come to the right place.
What Makes Us Different
Our founder, Dr. Amanda Holdsworth, spent more than 25 years in education, working in PR, marketing, and enrollment leadership positions in public and private K-12 and higher ed. She is also a former assistant professor, giving her a unique insight into all aspects of internal and external communications in education.
WE CARE ABOUT THE DETAILS.
WE CARE ABOUT IT DONE RIGHT.
WE CARE ABOUT YOU, PERIOD.
Failing to plan is planning to fail. Although we know situations arise daily in education, you need a overall plan with specific goals, tactics, key messages, timelines, and evaulation metrics to keep you focused and on track.
We are experts at crafting custom communications plans that align with an institution's or district's enrollment goals, mission, and vision.
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Branding extends far beyond a logo. What do potential students and families think of you? Do your marketing materials clearly target your ideal customer avatar (ICA)? How are you developing brand ambassadors from within your own campus?
Our branding services help answer these questions and more. And yes, we also offer brand identity packages.
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Power up your online presence and get results. We manage your organization’s digital channels across the web. We create engaging social media content, update your website, write copy for newsletters, and manage your mailing lists, ensuring updates are on brand and engaging current and potential audiences.
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Communicating with potential students and families starts with a strategy long before they see an ad. We not only develop full-scale enrollment marketing plans, but help with email nuture sequence crafting, metric analysis, ad buys, and creative development. We also secret shop your competitors, providing a comparison report detailing high-value touchpoints and differentiators.
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We help fill staffing gaps in the short term or on a part-time basis, offering assistance with communications, marketing, social media, graphic design, newsletters, and public relations.
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“Amanda developed the university’s PR strategy and moved its marketing processes from chaotic to intentional, gaining a 15-20% improvement in brand recognition.
An effective planner, well-organized and appropriately assertive, she is bright, yet affable; sophisticated, yet cordial."
Tom Sullivan
President (retired)
Cleary University
01 / 03
“Amanda and her team's innovative marketing around strategic enrollment, enabled us to increase our enrollment by 85% in just two years."
JaCinda Sumara
Executive Director of Technology and Innovation
Wayne-Westland Community School District
02 / 03
“Dr. Holdsworth is a creative thinker, a good listener, patient, organized, and attentive to the needs of her clients.
Her team helped us achieve goals we had to increase our visibility in the community, increase enrollment, and springboard our overall marketing initiatives."
Martin Kaye
Dean (retired)
Oakland Schools Technical Campus
03 / 03
