On November 27, 2023, I had the pleasure of speaking with Dr. Meni Sarris, host of The Education Beyond Degrees Podcast about marketing and recruitment strategies in education.

A few things we covered in only 37 minutes include:

✅ Testing and secret shopping are critical in marketing.
✅ The best marketing and recruitment strategies are researched-backed.
✅ Institutions need to be weary of lead generation tactics and focus on lead conversion for recruitment.
✅ Getting the marketing help you need doesn’t have to drain your budget.

For the full transcript, check out the episode website.