Marketing

A common misconception is that Pinterest is a platform only used to find new recipes and DIY projects. However, this could not be further from the truth. Pinterest is a popular search engine that attracts millions of unique users monthly. It can be a powerful tool for purpose-driven organizations to share their mission, engage with […]

Marketing

How to Create the Perfect Pinterest Pin for Your Purpose-Driven Organization

In today’s fast-paced digital realm, non-profits grapple with marketing challenges while striving to maximize impact within tight budgets. Enter the fractional Chief Marketing Officer (CMO), offering expertise without the hefty price tag. Discover how integrating a fractional CMO can revolutionize your organization’s marketing strategy, providing cost-effective solutions, specialized expertise, and strategic guidance tailored to your mission-driven goals.

Non-Profit

Maximizing Impact: The Power of Fractional Chief Marketing Officers for Non-Profits

On November 27, 2023, I had the pleasure of speaking with Dr. Meni Sarris, host of The Education Beyond Degrees Podcast about marketing and recruitment strategies in education. A few things we covered in only 37 minutes include: ✅ Testing and secret shopping are critical in marketing.✅ The best marketing and recruitment strategies are researched-backed.✅ Institutions need to […]