Tips to Increase Your Online Presence In today’s digital landscape, having a strong online presence is crucial for educational institutions and non-profits. SEO (Search Engine Optimization) is the key to ensuring your website is visible to the right audience. Here are some easy things to implement to help you enhance your online presence through effective […]
Guest Post by Tabitha Donnell Enrollments are down, parents are disengaged, and other schools keep getting the spotlight; these are just a few challenges schools face today. Most schools opt to use traditional marketing methods to meet their goals; however, these methods often fall short of effectively reaching a wide audience. Paid advertising, on the […]
Insights from Deborah Roth Grabein on the Value of Fractional Executives The traditional executive role is being redefined. The concept of fractional or interim executives is gaining traction, providing organizations with the flexibility and expertise they need without the long-term commitment of a full-time hire. To shed light on this emerging trend, we spoke with […]
Guest Post by Tabitha Donnell Non-profit organizations face a constant uphill struggle – they must ensure they reach their target audience while actively driving engagement for their causes. With more and more brands using social media platforms, the question arises: How can non-profits get their message out, get more donor engagement, and gain support? The […]
A common misconception is that Pinterest is a platform only used to find new recipes and DIY projects. However, this could not be further from the truth. Pinterest is a popular search engine that attracts millions of unique users monthly. It can be a powerful tool for purpose-driven organizations to share their mission, engage with […]
In today’s fast-paced digital realm, non-profits grapple with marketing challenges while striving to maximize impact within tight budgets. Enter the fractional Chief Marketing Officer (CMO), offering expertise without the hefty price tag. Discover how integrating a fractional CMO can revolutionize your organization’s marketing strategy, providing cost-effective solutions, specialized expertise, and strategic guidance tailored to your mission-driven goals.
On November 27, 2023, I had the pleasure of speaking with Dr. Meni Sarris, host of The Education Beyond Degrees Podcast about marketing and recruitment strategies in education. A few things we covered in only 37 minutes include: ✅ Testing and secret shopping are critical in marketing.✅ The best marketing and recruitment strategies are researched-backed.✅ Institutions need to […]