Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete is about to compete: interviews with family, friends and coaches; photos and videos of the athlete practicing and competing growing up; and finally, a chat with the athlete who vividly details what an Olympic victory […]

Branding strategies are just as valuable to academic institutions as they are to any other organization. Do it right, and you’ve got yourself a foolproof method of setting your school apart from others.

On October 24, 2022, Dr. Amanda Holdsworth was interviewed on The Schoolhouse 302 podcast for an episode titled, “Telling Your School’s Story.” During her time with hosts, Joseph Jones and T.J. Vari, Amanda discussed the power of branding, storytelling, the importance of connections and how to develop your own brand ambassador program. Check out the […]

A special thanks to Angela Brown for inviting Dr. Amanda Holdsworth to a Niche Screenside Chat last week. The episode, School Storytelling and Family Engagement covered emerging trends in school storytelling for 2022 and ways that schools across segments can proactively and effectively engage current and prospective families in uncertain times. Check out the episode […]