Guest Post by Tabitha Donnell Enrollments are down, parents are disengaged, and other schools keep getting the spotlight; these are just a few challenges schools face today. Most schools opt to use traditional marketing methods to meet their goals; however, these methods often fall short of effectively reaching a wide audience. Paid advertising, on the […]

Have you ever been bombarded with marketing jargon in a meeting? We marketers are good at creating fancy terms to make everything sound impressive. Instead of saying, “Your campaign failed,” we might say, “We improved your click-through rate (CTR) by X%, leading to more impressions and better SEO.” But what does that really mean?

Branding strategies are just as valuable to academic institutions as they are to any other organization. Do it right, and you’ve got yourself a foolproof method of setting your school apart from others.

On October 24, 2022, Dr. Amanda Holdsworth was interviewed on The Schoolhouse 302 podcast for an episode titled, “Telling Your School’s Story.” During her time with hosts, Joseph Jones and T.J. Vari, Amanda discussed the power of branding, storytelling, the importance of connections and how to develop your own brand ambassador program. Check out the […]

A special thanks to Angela Brown for inviting Dr. Amanda Holdsworth to a Niche Screenside Chat last week. The episode, School Storytelling and Family Engagement covered emerging trends in school storytelling for 2022 and ways that schools across segments can proactively and effectively engage current and prospective families in uncertain times. Check out the episode […]