Guest Post by Tabitha Donnell Enrollments are down, parents are disengaged, and other schools keep getting the spotlight; these are just a few challenges schools face today. Most schools opt to use traditional marketing methods to meet their goals; however, these methods often fall short of effectively reaching a wide audience. Paid advertising, on the […]

Have you ever been bombarded with marketing jargon in a meeting? We marketers are good at creating fancy terms to make everything sound impressive. Instead of saying, “Your campaign failed,” we might say, “We improved your click-through rate (CTR) by X%, leading to more impressions and better SEO.” But what does that really mean?

On November 27, 2023, I had the pleasure of speaking with Dr. Meni Sarris, host of The Education Beyond Degrees Podcast about marketing and recruitment strategies in education. A few things we covered in only 37 minutes include: ✅ Testing and secret shopping are critical in marketing.✅ The best marketing and recruitment strategies are researched-backed.✅ Institutions need to […]