Guest Post by Tabitha Donnell Enrollments are down, parents are disengaged, and other schools keep getting the spotlight; these are just a few challenges schools face today. Most schools opt to use traditional marketing methods to meet their goals; however, these methods often fall short of effectively reaching a wide audience. Paid advertising, on the […]

Insights from Deborah Roth Grabein on the Value of Fractional Executives The traditional executive role is being redefined. The concept of fractional or interim executives is gaining traction, providing organizations with the flexibility and expertise they need without the long-term commitment of a full-time hire. To shed light on this emerging trend, we spoke with […]

Guest Post by Tabitha Donnell Non-profit organizations face a constant uphill struggle – they must ensure they reach their target audience while actively driving engagement for their causes. With more and more brands using social media platforms, the question arises: How can non-profits get their message out, get more donor engagement, and gain support? The […]

Grant Writing Insights from Liz Green, an Expert Grant Writer Consultant At Cultivate & Engage, we understand how crucial funding is for a non-profit. This article guides non-profit professionals and aspiring grant writers through the grant writing process effectively. We invited grant writing expert Liz Green to share her insights with you.  Transitioning from a […]

Have you ever been bombarded with marketing jargon in a meeting? We marketers are good at creating fancy terms to make everything sound impressive. Instead of saying, “Your campaign failed,” we might say, “We improved your click-through rate (CTR) by X%, leading to more impressions and better SEO.” But what does that really mean?

A common misconception is that Pinterest is a platform only used to find new recipes and DIY projects. However, this could not be further from the truth. Pinterest is a popular search engine that attracts millions of unique users monthly. It can be a powerful tool for purpose-driven organizations to share their mission, engage with […]