I’ve spent a lot of time in organizations. A LOT. From working in them to working for them to researching them, I spent several years studying organizational change, leadership and culture. Through my doctoral and post-doc research, I developed the CultureComm Model as a way for organizations to understand the impact of communications and culture […]

Working with vendors can be daunting. As someone who worked in-house in communications for many years, I know how it feels. However, more than five years ago, I switched roles. I built my own agency and became a full-time communications, public relations and branding consultant. I now experience the other side of the relationship as […]

Soft stories during the Olympics are my jam. You know, the backstory NBC produces to show before a star athlete is about to compete: interviews with family, friends and coaches; photos and videos of the athlete practicing and competing growing up; and finally, a chat with the athlete who vividly details what an Olympic victory […]

On November 27, 2023, I had the pleasure of speaking with Dr. Meni Sarris, host of The Education Beyond Degrees Podcast about marketing and recruitment strategies in education. A few things we covered in only 37 minutes include: ✅ Testing and secret shopping are critical in marketing.✅ The best marketing and recruitment strategies are researched-backed.✅ Institutions need to […]

Branding strategies are just as valuable to academic institutions as they are to any other organization. Do it right, and you’ve got yourself a foolproof method of setting your school apart from others.

On October 24, 2022, Dr. Amanda Holdsworth was interviewed on The Schoolhouse 302 podcast for an episode titled, “Telling Your School’s Story.” During her time with hosts, Joseph Jones and T.J. Vari, Amanda discussed the power of branding, storytelling, the importance of connections and how to develop your own brand ambassador program. Check out the […]

A special thanks to Angela Brown for inviting Dr. Amanda Holdsworth to a Niche Screenside Chat last week. The episode, School Storytelling and Family Engagement covered emerging trends in school storytelling for 2022 and ways that schools across segments can proactively and effectively engage current and prospective families in uncertain times. Check out the episode […]

commsHERO is a U.K.-based community that celebrates the heroic comms and marketing people perform every day. Although being held virtually this year, Dr. Amanda Holdsworth will present to a global audience later this month. Her presentation, “If Your Culture Stinks, So Will Your Brand,” will discuss how organizational leaders can utilize communications to impact recruitment, […]